With regards to AI video technology, Open’s unreleased Sora mannequin has to date this 12 months stolen the highlight away from compelling rivals Runway and Pika.

However now comes a brand new challenger: Krea AI, a lesser-known San Francisco generative AI media startup co-founded by Victor Pérez and Diego Rodriguez that launched its public beta in late 2023.

On the time, Krea provided AI picture upscaling (including particulars and enhancing decision of a user-submitted picture), and shortly after, realtime AI picture technology capabilities and a novel consumer interface — cursor-based brushes and easy shapes {that a} consumer might transfer to information generations, along with extra widespread textual content prompts.

Earlier as we speak, Krea upgraded to permit one tier of its paying subscribers to generate movies. The corporate introduced the brand new function via its X account, posting a useful thread of examples.

Subscribers to Krea’s priciest tier “Max,” at $60 monthly (billed month-to-month) — the corporate additionally gives a free tier, Fundamental ($10/month) and Professional ($35/month) — can now go to the Krea AI web site and navigate to the “Video” part, the place they’ll see a brand new possibility to begin creating a brand new video mission.

How Krea Video works

In contrast to Pika and Runway, which work primarily by including movement to areas of user-uploaded nonetheless photos, or changing textual content immediate descriptions into entire new movies, and even remodeling pre-shot video into new types, Krea presents the consumer with the choice to make use of each “key body” nonetheless photos and textual content prompts in the identical mission.

Customers can also choose completely different frames to delete, re-order, or lengthen/shorten in period.

The interface is a video timeline that can look acquainted to customers of extra conventional video modifying and filmmaking software program akin to Apple’s iMove, Adobe’s Premiere Professional, and even CapCut.

The improved video technology course of launched by Krea AI operates in two distinct phases.

Initially, a low-resolution preview is generated, giving customers a fast glimpse of their creation. That is adopted by a second part that enhances the video to excessive decision.

Customers even have the choice to cancel the technology course of at any time, offering higher management and effectivity.

Already, customers and backers are displaying off their spectacular creations utilizing the brand new Krea Video function:

Whereas missing the photorealism of rivals, it nonetheless is able to producing movies with spectacular smoothness, distinctive and charming transitions, and eye-popping animated visuals.

A fast ascent

Perez, a former head of machine studying (ML) analysis at Plyzer Intelligence, and Rodriguez, a self-described “Renaissance man”, each alumni of Cornell College, co-founded Krea collectively in 2022. Perez now serves as its CEO and Rodriguez its CTO.

As highlighted in a current Cerebral Valley article, Krea AI’s fast embrace by the fast-moving AI artwork scene is basically because of its revolutionary strategy to real-time AI technology.

This functionality has not solely set Krea AI other than its opponents but in addition attracted practically 1,000,000 customers, together with these from the movie and gaming industries.

Krea was additionally named one among Quick Firm journal’s “Most Progressive Firms in 2024” in March for its groundbreaking work in AI-powered media creation.

The startup is now in search of to commercialize its newest AI breakthroughs.