Picsart, a photo-editing startup backed by SoftBank, introduced on Thursday that it’s partnering with Getty Photos to develop a customized mannequin to carry AI imagery to its 150 million customers. The corporate says the mannequin will carry accountable AI imagery to creators, entrepreneurs and small companies that use its platform.
The mannequin might be constructed from scratch and might be skilled completely on Getty Photos’ licensed inventive content material. The corporate says the partnership will allow Picsart subscribers to generate their very own distinctive photos, with full business rights. Customers will be capable of use any of Picsart’s enhancing instruments so as to add to or customise the belongings.
By creating its personal mannequin skilled completely on licensed content material, Picsart plans to offer its customers entry to secure AI inventive instruments at a time when there are rising considerations relating to AI-generated photos and copyright points.
Picsart’s AI lab, PAIR, is constructing the mannequin. The group will make the mannequin accessible by way of the corporate’s personal API providers.
“Picsart affords limitless customization, content material, and enhancing instruments for all the pieces from social media advertisements to web site graphics, and this partnership will allow commercially usable AI-generated imagery from a world-class model,” mentioned Picsart CEO and founder Hovhannes Avoyan, in an announcement. “We’re thrilled to accomplice with Getty Photos, essentially the most prestigious business library on the market, to carry this to market.”
Picsart plans to launch the mannequin later this yr.
The corporate can also be integrating Getty Photos video content material into Picsart’s platform and making it obtainable to Plus members.
Picsart isn’t the primary startup that Getty Photos has partnered with for accountable AI imagery, because it additionally partnered with AI picture generator Bria, and Runway, a startup constructing generative AI for content material creators.
