Spotify introduced on Thursday that it’s venturing additional into the advert house with its first in-house artistic company known as Inventive Lab, serving to manufacturers create customized advertising and marketing campaigns. It can additionally start testing generative AI adverts, the corporate stated.

The launch of Inventive Lab exhibits that Spotify is ramping up its efforts to draw advertisers to the platform. This might seemingly be a pretty providing for entrepreneurs, as they’ll have the ability to attain Spotify’s 615 million listeners. 

Moreover, Spotify is engaged on a brand new AI device for advertisers: “Fast Audio,” which permits manufacturers to create scripts and voiceovers utilizing generative AI. An organization spokesperson instructed us the device will quickly launch in Spotify Advertisements Managers. 

A Spotify exec had earlier stated the corporate was trying to make use of AI to generate host-read adverts for podcasters.

Manufacturers will have the ability to work with the brand new Inventive Lab workforce to provide issues like video and audio adverts, in-app digital experiences and different interactive advert codecs like call-to-action (CTA) playing cards, the spokesperson instructed everydayai.

“Each marketing campaign Inventive Lab touches is very custom-made to every particular model and enterprise want,” the spokesperson stated.

Spotify used shopper Rockstar Vitality Drink for instance, which launched a “Press Play” livestreamed live performance collection inside the music streaming app, that includes artists like British rapper Stormzy. One other beverage firm, Aperol, will even be a Inventive Lab shopper.