Spotify’s addition of its AI DJ characteristic, which introduces personalised music alternatives to customers, was the corporate’s first step into an AI future. Now, Spotify is growing another model of that DJ that may communicate Spanish.

References to the brand new AI DJ have been noticed within the app’s code by tech veteran and reverse engineer Chris Messina. He discovered indications that customers would have the ability to change the AI DJ’s language from English to Spanish in addition to references to the brand new DJ’s identify, “DJ Livi.” The code additionally suggests this AI DJ could be accessible in Mexico.

Assuming it rolls out, DJ Livi would signify the primary language growth for the characteristic, as its current AI DJ — DJ X — launched globally final yr, however solely in English.

Reached for remark, Spotify didn’t dispute the findings.

“At Spotify, we routinely conduct numerous checks geared toward letting customers categorical themselves by means of the music they love,” an organization spokesperson stated. “A few of these find yourself paving the trail for our broader consumer expertise and others serve solely as necessary learnings. We’ve got no additional information to share on future plans presently,” they added.

In different phrases, Spotify isn’t but prepared to verify particular launch plans for a Spanish-speaking AI DJ as, for now, the characteristic is barely thought of an experiment. Nonetheless, it will make sense for Spotify to concentrate on this demographic, given the recognition of the Spanish language globally, the place it ranks behind English, Mandarin, and Hindi. Plus, Spanish is broadly spoken within the U.S., a key marketplace for Spotify, the place there are over 42 million individuals who communicate the language at house. Presumably, anybody would have the ability to set their AI DJ to Spanish, if the characteristic have been to launch.

An AI DJ isn’t the one means Spotify has been testing new AI applied sciences. The corporate has additionally experimented with utilizing AI to make host-read adverts for podcasts and personalised AI playlists you may construct utilizing prompts. Spotify CEO Daniel Ek has additionally teased plans for utilizing AI throughout its enterprise in areas like personalization, adverts, and podcast summaries.