Even whereas some visible artists search to combat again towards generative AI firms in court docket, different mainstream artists are quickly embracing the tech and utilizing it to create new initiatives of their aesthetic.
Working example: earlier this week, pop star The Weeknd, actual identify Abel Tesfaye, unveiled a brand new teaser trailer for a YouTube livestream of his upcoming live performance in São Paulo, Brazil on Sept. 7, made utilizing an inventory of cutting-edge generative AI instruments.
In line with the trailer’s credit on YouTube, the video was directed by Spanish visible artist Yza Voku, made with a mix of nonetheless pictures generated by Midjourney and animations from Runway’s Gen-3, Luma’s Dream Machine and Google’s Veo AI video generator — the latter of which continues to be invitation-only for now, and accessible solely to a small group of creators handpicked by the search large.
The visuals contained within the video function the Weeknd’s typical but richly phantasmagoric, neon gothic, darkish disco fashion, with monstrous faces, masks, hearth, lightning, shadowy figures with burning heads, a automobile sinking underwater and a determine wading into it, a neon gross grave, robed occultists and palms reaching up from hell, sparse timber, screaming visages, temples and his personal head showing briefly.
The Weeknd shared the AI-generated trailer on his varied social media accounts, constructing anticipation for the livestream.
On X, he inspired followers to “Feast your eyes,” highlighting the distinctive visuals that set the tone for the upcoming efficiency.
Voku additionally expressed gratitude on Instagram, thanking The Weeknd and XO Information co-founder Lamar C. Taylor.
On LinkedIn, Matthieu Lorrain, Artistic Lead at Google DeepMind confirmed that the corporate aided within the product of the video and known as it “one other thrilling collaboration for our group as we proceed to discover new artistic territories with generative media.”
Whereas it’s unclear if generative AI will play a job within the livestream itself, the trailer demonstrates the potential of those instruments in artistic media.
The teaser has already captured the eye of followers and tech fanatics alike, desperate to see how the complete efficiency will unfold.
The brand new AI trailer follows an AI-made music video for the band Washed Out (utilizing OpenAI’s Sora) in addition to music movies for Ye (previously Kanye West’s) Vultures additionally made utilizing Midjourney and Runway. As well as, Madonna’s live performance visuals and a music movie for Jared Leto’s band 30 Seconds to Mars have additionally used AI instruments.
So clearly, regardless that a vocal group of artists is sad with gen AI and taking it to court docket for allegedly violating copyright by coaching on their prior works with out permission or compensation, different, massively common acts see use within the tech and are releasing new initiatives made with it — regardless of or even perhaps due to its controversial repute.
