HP introduces Omni and Elite PCs, retires Pavilion, Spectre, Envy, and Dragonfly brands

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In a nutshell: HP is altering the naming scheme for its shopper and business PC lineups to organize for Microsoft’s new “AI PC” period. The corporate feels that the brand new “future-ready naming construction” will simplify the PC-buying course of for customers, streamline its product portfolio, and differentiate the HP model from its opponents.

As a part of the plan, HP is scrapping the Pavilion, Spectre, Dragonfly, and Envy manufacturers that denoted the corporate’s funds, prosumer, premium enterprise, and premium shopper lineups, respectively. As an alternative, the corporate is introducing the “Omni” model for its shopper PCs (each desktops and laptops), whereas its enterprise choices will now be marketed underneath the “Elite” branding.

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The prefixes might be adopted by a signifier representing the product class. For instance, the corporate will market shopper laptops underneath the OmniBook model, whereas business laptops might be labeled EliteBook. All-in-one desktops will use both OmniStudio or EliteStudio primarily based on their audience, whereas conventional desktops geared toward customers and companies will use the OmniDesk and EliteDesk monikers, respectively. The corporate’s gaming PCs, nevertheless, will retain the OMEN branding.

Every class may also have completely different numeric elements, denoting their section. For shopper PCs, they are going to be represented by odd numbers, together with 3, 5, and seven, whereas enterprise PCs might be numbered 2, 4, 6, and eight. The highest two tiers in each circumstances might be designated X and U, with the latter being brief for “Extremely.” It’s going to include the best specs and probably the most progressive options, representing the easiest that HP has to supply.

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The time period “OmniBook” was initially utilized by HP for considered one of its first pocket book portfolios, and the corporate says that it selected to reuse that identify all these years later because it has newfound significance within the period of hybrid laptops. Explaining the relevance of the prefix “Omni,” HP mentioned that the phrase, which implies “all,” represents the corporate’s numerous array of merchandise that assist customers effortlessly mix work and play.

Alongside the model reshuffle, HP additionally introduced a few Copilot+ AI PCs, together with the EliteBook Extremely G1q laptop computer for companies and the OmniBook X 14 for customers. Each are powered by the Snapdragon X Elite processor, however being an enterprise laptop computer, the previous additionally contains extra superior distant administration options and safety, similar to Microsoft Pluton. Different main PC producers, together with Dell, Lenovo, Samsung, Asus, and Acer, additionally introduced their very own Snapdragon-powered Copilot+ PCs this week.

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